When you become car fanatic, you get curious about the different options out there that are within your price range. Every few years you take another look at the market, looking at what’s the best you can get for the amount of money you’re willing to spend on a car.

Much like anything else in life, over time – you get comfortable with what you have, and some of the excitement of the first time you drove a Turbo, or the first time you drove a stick fades away, and you need a little more excitement.

In the world of fast cars, there are few main price tiers:

– 0 – $50k – normal people’s fast/fun cars (Mazda Miata, Audi TT

– $50k to $150k – looking good, driving fast (Porsche, Corvette)

– $150k-$200k – Fast and the furious (Porsche Turbo S models, Audi R8, Mercedes AMG, ..)

But then there are 2 more absurd tiers, one is the $200k-$350k, and one after is in the $1M-$2M which is considered hyper car.

When you’re willing to spend $200k-$350k you get access to unbelievable dreamy cars, anywhere from Lamborghini Huracan, to Ferrari California or 458. The Huracan or 458 are absolutely dreamy cars, driving in the 3 seconds range to 65 miles per hour, have 500 horse powers range, and look stunning.

Up until 2015, the main cars that were “killing it” in the $200k-$350k range were Lamborghini and Ferrari with a slew of models that could fit various needs. Porsche was never really strong in the $200k-$350k as its most expensive model, the 911 Turbo S costs about $180k, and above that you can get the Porsche 918 for a $1M.

There is a big void for Porsche, nothing that’s more than a 911 and less than a 918. It’s either you spend $100k-$200k or you spend a million dollars.

As of 2015, McLaren – the company behind hyper-car P1, spotted this gap — and decided to go after it, launching a car of its own to go after the “$200k range”, named #570S.

This means that when it comes to McLaren, Lamborghini or Ferrari – they have an offering for $200k-$350k as well as $1M+ cars.

But what about Porsche? Will the famous 911 Turbo S become absolute and only relevant for Porsche fanatics? Will Porsche ever launch a car that’s more desirable than the 911 but less expensive than the 918?

The benefit of entering the $200k-$350k for Porsche is that it gives people a dream, they start with a Boxster, and they graduate over time to more expensive models. As of now, that dream is capped when it comes to Porsche, and McLaren is going after it with all powers. Even at the risk of cannibalizing its own 650S model.

I’ll finish by advising Porsche what the Brit tell all folks who take the Tube – “Mind The Gap”

Photo credit: Flickr